現代供應鏈成為企業制勝的法寶
【YKK拉鏈行業新聞】這19大報告首次強調了發展現代供應鏈。國務院辦公廳發布的供應鏈的創新和應用的指導要求,對100年到2020年,全球供應鏈龍頭企業、重點行業進入世界供應鏈的競爭力,建立中國作為一個重要的中心,全球供應鏈的創新和應用。
隨著一系列優惠政策的出臺，供應鏈已經升級為國家戰略，悄然步入快速發展的軌道。經過20多年的實踐和探索，供應鏈終于迎來了風口。但是今天，有多少人沒有困惑?有多少人知道什么是供應鏈?有多少人知道中國供應鏈發展的現狀?有多少人了解供應鏈的價值?
不久前，享有盛譽的Gartner集團(Gartner group)發布了2018年全球供應鏈大師獎(global supply chain master award)，ykk隱形拉鏈該獎項被視為最具影響力的全球供應鏈排名。在“供應鏈前25強企業”名單中，我們可以看到許多知名品牌，如聯合利華、ZARA、耐克、H&M和阿迪達斯。在過去10年里，蘋果、寶潔(procter & gamble)、亞馬遜(amazon)和麥當勞(McDonald’s)在供應鏈中排名前五，躋身前五名。
他們不是500強就是獨角獸。世界500強企業依次變動，但具有突出供應鏈能力的企業是常青樹，供應鏈的價值可見一斑。
那么什么是供應鏈呢?
國務院“關于推動創新的供應鏈和官方權威的指導應用為第一次定義供應鏈,以客戶需求為導向,以提高質量和效率為目標,通過整合資源、產品設計、采購、生產、銷售和服務過程,如有效協調組織形式。
事實上，在同質化競爭的行業中，絕大多數的品牌/公司只有低的市場份額，發展緩慢，或者難以維持，但是仍然有少數的品牌/公司能夠實現快速的擴張，更高的品牌價值。如果企業僅僅依靠商業模式的創新或產品的創新，那就不能走得太遠。它可能會落后于供應鏈中的某個環節，導致整體崩潰。有什么區別呢?
直觀的企業對比分析，如餐飲行業、中式快餐與麥當勞的對比;在服裝行業，將美特斯邦威與優衣庫進行比較;在體育品牌行業，將福建體育品牌(安踏、優步、皮卡等)與耐克、阿迪達斯進行比較。你會發現根本的區別不在于產品，而在于供應鏈。
中國供應鏈的發展狀況如何?
起步晚，發展緩慢，增長緩慢。由于“供應鏈”這個概念是上個世紀的結束從歐美發達國家國內的引入,YKK尼龍拉鏈我國供應鏈的概念、發展、治理機制的基礎上研究起步較晚,與發達國家有很大差距,近年來一個明確的標準來指導策略的供應鏈,供應鏈供應鏈相關產業發展。同時，一些企業和消費者對供應鏈的認知還處于培育階段，供應鏈管理實施動機的缺乏導致了我國供應鏈發展緩慢。
沒有典型的代表企業。世界上最好的供應鏈企業，中國企業都死了。目前國內一些企業在自己的供應鏈管理上取得了一定的成績，但與國際優秀企業的供應鏈管理相比仍有很大的差距。在2018年全球供應鏈大師獎前25名中，中國企業被淘汰出局。在過去幾年里，YKK樹脂拉鏈唯一上榜的中國企業聯想(Lenovo)也未能進入前25名。
普遍缺乏供應鏈思維。在某種程度上，絕大多數中國企業經營者的市場化思維是不夠的，仍然堅持“便捷性小批量”的管理思維，嚴重缺乏“外包非核心業務，專注于自己的核心競爭力，創造”供應鏈思維。
它仍然停留在低端的大規模生產階段和核心企業自身供應鏈的優化階段。對比或相鄰的日本、歐洲和美國發達國家相比，YKK金屬拉鏈它們是在高效的供應鏈管理下實現供給與水腫的精確匹配
For the first time, the nineteen report put emphasis on developing modern supply chain. Released by the general office of the state council of the innovation of supply chain and the guidance of application requirements, about 100 to 2020 the global supply chain leading enterprises, the key industries to enter the world of the supply chain competitiveness, establish China as an important center, innovation and application of the global supply chain.
With the close introduction of a series of favorable policies, the supply chain has been upgraded into a national strategy and is quietly on the fast track of development. After more than 20 years of practice and exploration, the supply chain finally ushered in the tuyere.But today, how many people are not confused? How many people understand what a supply chain is? How many people know the current situation of China's supply chain development? How many people understand the value of the supply chain?
Not long ago, the prestigious Gartner group released the 2018 global supply chain master award, which is regarded as the most influential global supply chain ranking. In the list of "top 25 enterprises in the supply chain", we can see many well-known brands such as unilever, ZARA, Nike, H&M and adidas. Apple, procter & gamble, amazon and McDonald's have been crowned the top five companies in the supply chain and ranked among the top five companies seven times in the past decade.
They're either the top 500 or the unicorns. The world's top 500 companies change in turn, but the enterprises with outstanding supply chain capabilities are evergreen trees, the value of supply chain can be seen.
So what is a supply chain?
Under the state council "about promoting innovation of supply chain and the guidance of application of the official authority to define the supply chain for the first time, take the customer demand as the guidance, in order to improve the quality and efficiency as the goal, by means of integration of resources, product design, procurement, production, sales and service process, such as efficient coordination organization form.
In reality, the vast majority of the homogeneity competition of the industry, most of the brands/companies only have low market share, slow development, or difficult to maintain, but there are still a few brands/companies can achieve rapid expansion, higher brand value. No enterprise can go too far if it simply relies on business model innovation or product innovation. It may fall behind a certain link in the supply chain, leading to the overall collapse. What's the difference?
Intuitive comparative analysis of enterprises, such as in the catering industry, comparison of Chinese fast food and McDonald's; In the clothing industry, compare metersbonwe with uniqlo; In the sports brand industry, compare fujian sports brands (anta, uber, picker, etc.) with Nike and adidas. You'll find that the fundamental difference is not in the product, but in the supply chain.
What is the development status of supply chain in China?
Late start, slow development, slow growth. Due to "supply chain" this concept is the end of last century from the European and American developed countries the introduction of domestic, our country in the supply chain concept, development, governance mechanism and so on the basis of research started late, there is a big gap with the developed country, in recent years a clear standard to guide policy of supply chain, supply chain supply chain related industry development. At the same time, some enterprises and consumers' cognition of supply chain is still in the cultivation stage, and the lack of motivation for the implementation of supply chain management leads to the slow development of China's supply chain.
No typical representative enterprise. The world's best supply chain enterprises, the Chinese enterprises are all dead. At present, a number of domestic enterprises have achieved certain results in their own supply chain management, but there is still a huge gap compared with the supply chain management of international excellent enterprises. In the top 25 list of the 2018 global supply chain master award, Chinese enterprises have been wiped out. Lenovo, the only Chinese company that has been on the list for the past few years, also missed out on the top 25.
The general lack of supply chain thinking. To some extent, the vast majority of Chinese business operators of market-oriented thinking is not enough, still adhere to the "conveniently small lot, after" management thinking, serious lack of "outsourcing non-core business and focus on their own core competitiveness to create" the thought of supply chain.
It still stays in the low-end large-scale production stage and the optimization stage of the core enterprise's own supply chain. Contrast or neighbouring Japan, Europe and the United States developed countries than they are under the efficient supply chain management to achieve precise matching between supply and demand, our country is still at the low end of the scale production stage, often lead to overcapacity, pin, struggling to enterprise development. Than they have already formed more perfect and win-win sharing of supply chain management system, is our country present stage of the supply chain management at the core enterprise's own supply chain design phase, is self, closed, there are serious redundant construction, caused great waste of resources, also brought huge cost pressure to the enterprise.
The low efficiency of supply chain, high operating cost, low benefit of social development, consumers pay for it. In the pharmaceutical industry, for example, the CFDA, according to data from the United States pharmaceutical circulation market concentration is very high, only five primary drug wholesalers, and the first three taken across the United States more than 90% market share, medicine circulation rate is 3%, sales profit margin of 2.4%. And China has more than 16000 pharmaceutical wholesale enterprises, annual sales of over 50 million yuan of less than 5% of the enterprise, top 10 accounts for only 20% of the total market sales in the wholesale business, the national pharmaceutical commercial enterprises circulation rate is 12.5% on average, return on sales is less than 1%.
Multi-level circulation through multiple distribution business, in the process, pharmaceutical products possible date delayed, damaged packaging, fake and inferior products into a series of problems, such as drug prices also in circulation layers of climbing. The increase in the cost of the sheep, the increase in the cost of the enterprise, the increase in the social cost, will eventually be passed on to each of our consumers.
The future is bright. We will glad to see that domestic enterprises have been in the enterprises of supply chain thinking, like, such as millet and has to quickly become super unicorn attract investors around the world. Especially in the diet - several outstanding supply chain listed companies such as continuous practice, groping, innovation, "sermon" process, more and more enterprises and organizations in the approach of "supply chain", the "supply chain". The state has also set "supply chains" to new heights in history. Supply chain will have a bright future in our country.
What is the value of the supply chain? It affects the innovation development of the country, the innovation norms of the industry, the innovation ability of enterprises, and more importantly, the happy life of each of us.
Supply chain is indispensable to the sustainable and healthy development of any enterprise, industry and even the country. Especially with the differentiation and specialization of r&d, production and sales, the intensive and cooperative mechanism of supply chain is needed. Along with the policy spring breeze, the intensive and cooperative mechanism of the supply chain will gradually exert strong energy.
For countries, will help to realize resource saving, environment friendly, green, sustainable economic and social development, the development of social productivity level, the abundant material wealth, people's quality of life over nature.
For enterprises and industries, goods will reduce the unordered circulation, and will be produced on demand. Costs will be greatly reduced and development will be regulated in an orderly manner.
For each of us, the meat, eggs, milk, fruits and vegetables we eat at the table will be traceable, traceable and accountable.
Earth villagers will truly global buy sell around the world, the German beer, beef in Australia, the United States of American ginseng and other local products around the world, will be original, with homogeneous single-phase &three-phase appear in front of you and me;
Personalized products will be greatly enriched, product, service quality will be greatly improved, people's growing good life needs will be greatly satisfied.
Supply chain has increasingly become a kind of invisible commercial infrastructure, become the important measures to carry out the new development concept, has become an important gripper supply side structural reform, become a leading global competitiveness important carrier. It will affect the innovation development of a country, the innovation norms of an industry, the innovation ability of an enterprise, and the happy life of each of us.
Supply chain changes China, supply chain benefits us, let's wait and see.
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